STUDIO
Cassowary Creative Services
We start with our client's stated goals, design a strategy, immediately begin to execute using the tactics that make the most sense, measure our effectiveness, make adjustments, measure again, and so on.... until the goals are met.
When the client is satisfied, we're still not satisfied and we experiment and do more.
It's that simple.
Southern Tennessee Orthopedic and Spine
Challenge:
Consolidate multiple locations, educate each specific market, and complete an entire re-brand.
Project:
Create a fully integrated multi-media campaign to re-launch the new brand, introduce physicians, and better define service lines.
Print, AV Production, Social, Website, Radio, TV, Event Sponsorship
Results:
A successful launch, new digital platform, market-specific testimonial videos, and digital content support at the clinic level in every location.
New Leaf Cabinetry
Challenge:
Re-brand a family-owned custom cabinet shop that has been in operation since 1945.
Project:
Old company with a new strategy. Create a brand narrative, a new identity, and then a re-launch in the local market.
Design, AV Production, Social, Print, Sponsorship
Results:
A nice new look, new business strategy, transitioned away from lower-end contractor-grade work, and moved into a luxury cabinetmaker market building fewer jobs while making more money.
J&J Heating & Cooling
Challenge:
Re-brand a family-owned home performance company that has been in operation for 25 years.
Project:
Launch a new identity, wrap company vehicles, change customer perception, revamp customer loyalty program
Logo Design, New Platform, AV Production, Social, Print, Radio, School Sponsorship.
Results:
Successful launch of a new independent, family-owned, professional brand.
The Paladin Games
Challenge:
Develop a unique way to celebrate the EMS workers in Tennesee's South Central Six region.
Project:
Create a combination of EMS Training, Tough Mudder, and the wildest driver's test imaginable.
Concept Design, Identity, Sponsor Relations, Media Work, Event Production
Results:
"The best celebration of our EMS, we've ever experienced"
- South Central Six Regional Leader
Raymond J. Harbert College of Business
Auburn University
Challenge:
Organize our Technical Assistance Center's outreach courses to make our work easier to understand.
Project:
Re-brand ATAC's business outreach making it easier to add programs and courses as our client's needs change.
Concept Design, Graphic Design
Results:
Expanding from 3 programs with 25 courses to 4 programs with over 35 courses in 2024 without making major changes to the brand or our sales collateral.
Private Client
Challenge:
Create a throwback 1980s boat brand.
Project:
After restoring and retrofitting a vintage pontoon boat, my client wanted a private sporting boat brand named after his favorite Rush song. I created custom graphics for the boat.
UGA Rugby Alumni Board
Challenge:
Create new revenue with a UGA Rugby eCommerce platform with order fulfillment.
Project:
Worked closely with Seven Six Apparel to design merchandise, source suppliers, and build out a complete web-based store.
Apparel Design, Vendor Management, UX
Results:
During the lifespan of the store, we raised $10K in new revenue for the alumni board. The best part was reconnecting alumni to the current club!
Go Dawgs!
Hardin Medical Center
Challenge:
Name a new pain management brand
Project:
I Partnered with HMC's Director of Marketing to create a small list of names for a new brand of pain management clinics.
Branding
Results:
Pivot Pain Management has been well-received in the community and is considered one of the best examples of adding a service line based on the needs of the community.
"Pivot Away From The Pain"