Thanks for taking the time. The work has been organized by integrated campaign & industry.
If you would like to see more of my work, please email me.
Brand: Southern Tennessee Orthopedic and Spine Centers
Challenge: Consolidate multiple locations, educate each specific market, and complete an entire re-brand.
Project: Create a fully integrated multi-media campaign to re-launch new brand, introduce physicians, and better define service lines.
Results: Successful launch, new digital platform, market specific testimonial videos, digital content support at the clinic level in every location.
Brand: New Leaf Cabinetry
Challenge: Outdated brand, no true identity or central voice, working for the wrong customers,
Project: Retail inspired logo, brand narrative, local icon campaign, targeted ads based on demographics, website with digital tools to help weed out the wrong customers and improved work flow around client meetings, bid/proposal process, and improved overall client communication.
Results: Better clients, larger projects, less time wasted, better work flow, and 2020 is already the best year since 2007.
Brand: Daddy Bob's Pimento Cheese
Challenge: Design a character to represent our brand and did we mention we need it in 3 days?
Project: Create a retail friendly style that can be expanded into a whole line of additional characters based on other ingredients at a later date.
Results: Daddy Bob the pimento anchors their on site product promotion and advertising. Everyone loves this pepper
Brand: JJ Heating & Cooling
Challenge: Address new competitors and protect market share
Project: Digital campaign based on the local chamber's popular "Shop Small Shop Local" messaging, company's longevity, and pride in a small family business. Create a tie in that is uniquely local capturing and celebrating the lifestyle.
Results: Increase in valuable monthly maintenance subscriptions, unique local images doubled digital engagement, and new revenue
Brand:The Weekend Show
Challenge: Create a multimedia product celebrating the lifestyle and culture of Shreveport, LA
Project: Create, produce, and sell sponsorships for a new weekly radio show about the positive aspects of living in a slumping Louisiana town.
Results: Radio success jump started a successful line of apparel, a local podcast series, weekly ratings steadily growing, robust sponsorship, and a designed a revenue record breaking cheeseburger called "The Weekender" targeting millennial's with hangovers. Highlighted the community's blossoming craft beer scene, local visual artists, live music, regional cuisine, and emerging film makers. Giving a struggling, previously unbranded town a positive voice and a hipster rally cry. We shaped culture.
Brand: TideWater Town
Challenge: Conceptualize the characters for a series of children's books.
Project: Work with a first time author to help organize and give life to characters for a story series about life in a low country river town.
Results: I learned a lot from this project. Mainly what not to do and why pushing back helps improve quality and the value of pivoting. This project wained in the hands of the author then died.
"A real stinker."
- my own kid
Brand: LandMark Title Group
Challenge: Refresh brand for the launch of a new location.
Project: New Logo, print campaign announcing the additional office.
Results: Extended brand awareness while defining service lines.
Brand:The Songwriter's Dream
Challenge: Battle the KKK in the digital space.
Project: Clean up Pulaski's digital reputation by re-branding, promoting a local music based concert series.
Results: Wiped KKK from first page of Google. Worked with local government to create new image. Connected concert series tourism, increased sponsorships, shopped new TV version at PBS in AL and TN. Sold in AL.
Challenge: Create awareness around Bill Ketron's proposed state bill to create a TN based currency.
Project: Make this an issue.
Results: See Fox News affiliate video below.
Brand:Red River Brewing Company
Challenge: Help launch a new line of dark beers.
Project: Name a new series of beers made from thier flagship 'Captain's Reserve' porter
Results: Successful product launch. Memorable taproom party.
Brand:Friends of Exit 14
Challenge: Economic Development
Project: Multi-channel grassroots political campaign / community building around an issue.
Results: Landslide, record breaking victory in local election unseating a 16 year incumbent and her cronies.